Director of Advertising/Media

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Director of Advertising/Media

FULL-TIME · LOS ANGELES

Looking for a Director of Advertising/Media to tell people about what we do. 

Do you think you're the person we're looking for? Are you interested in working with us? We would love to hear from you. 

About the role

You will be part of a diverse marketing team with backgrounds in music, film, photography, journalism, digital marketing, and communications. This group is tasked with growing our userbase, telling stories about the creative people that use WeTransfer and communicating those stories to potential new users. 

You'll lead the advertising strategy for WeTransfer's web and mobile products, collaborating with content marketing, product marketing, digital marketing and communications teammates so more people know about us and use the products we make. 

We believe that advertising doesn't have to get in the way, which is why we were pioneers of the publishing world with our full screen wallpapers and endeavor to make the most beautiful ads online. In this gig, you'll take that ethos and translate it to the way we communicate outside of our platform.

What you'll be doing

As part of a team, you'll collaborate with product and content teams to set briefs, work between our in-house Studio and external creative agency to define creative, set and execute media plans, and conduct ongoing research to measure and evolve the way we communicate.

You will:

  • Work with internal teams to set objective, tactics, and targets to advertise new products and content projects
  • Collaborate with other marketing stakeholders to shape 360 campaigns around Tier A content projects in music, film, photography, education, and pop culture
  • Define and research new segments and audience behaviors on an ongoing basis to shape the advertising plan for our brand and product suite
  • Coordinate external creative agency and media firm for briefings, asset creation, buying, and fine tuning of active campaigns
  • Manage ongoing market analyses, consumer studies, and campaign analytics to optimize campaigns

Most of all, get the world out to millions of potential users and let them know about what we do and why we do it.


There are a lot of companies whose advertising just gets in the way. This is a job for someone that wants to do things differently.

Who are we looking for?

You're a self-starter that likes to work in a fast-paced company that's rapidly growing. You're able to make strategic directives and devise your own tactics and deliverables to execute against them. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn't. You're not afraid of a crazy idea and you love to take one and run with it. 

You...

  • Have 8-10 years relevant experience
  • Like to work on projects that zig where others zag
  • Have experience managing large campaigns with third party creative and media buying firms
  • Know how to analyze campaigns to know what works and what doesn't, and how to set a brand up for long term scale
  • Are comfortable in a fast-moving environment and willing to learn, unlearn, and relearn

Our approach: https://medium.com/wetransfer/when-its-better-to-bunt-6994b300c8ae

What other people think: http://www.adweek.com/creativity/inside-wetransfers-new-ad- and-its-intriguing-approach-to-creativity/#/

A little something about us

We are a technology company rooted in the creative industry. Our founders originally worked in design, media and marketing; today we’re lucky to be working with the most creative minds in branding, sales, design, support and engineering.

Our LA office is located in a sun drenched office near Venice Beach where the AC is always running. Because we want you to be your best, we provide high-spec tech equipment, and everyone gets a $1,000 personal development budget every year. We do expect a lot from you, but also strive for a healthy balance between work and play.

We believe a diverse company is a better company. Whatever your story, we want to hear from you. Whatever your background, we’ll help you do your best work.

Like the sound of working with us? 

Join us now and be part of a self renewing fast growing company that champions proactivity and ideas.