Email Manager

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Email Manager

FULL-TIME · AMSTERDAM

Every day, millions of people rely on WeTransfer to share their creative ideas. So, the work we do matters. Come and be a part of it. 

Our approach to growth & analytics

WeTransfer is used by millions every day - from our moms to your favourite artists. The quest, to design simple tools to a wide variety of people, comes with a lot of decisions. Should we develop bigger file transfer sizes or rather build an integration for a designer tool? From our website to mobile applications till our content platform, we are challenged with new questions each day. It is our responsibility to fill the gaps with quantitative research and experimentation to shape the future of our products.

Build things that reach millions of people 

every day

About the role

We send 100M+ emails a month to tens of millions of people located in over 195 countries. Our users love WeTransfer products for different reasons, so engaging with them all is no easy task. Expect to be challenged with balancing continuous improvement and optimization with creativity and imagination.

As an Email Manager you will be involved in the entire product cycle: from idea generation, to prioritization, design, implementation and testing. You will work with different product and marketing teams and their designers and copywriters to execute on email campaigns together. Your role will be prioritisation, execution and analysis of these campaigns.

You'll need to be familiar with HTML & CSS and also be open to putting all your ideas through A/B testing to establish the most effective campaigns. 

What you'll be doing

  • Contribute to overall business and marketing goals with solid email strategy, tactical execution and thorough analysis
  • Create large-scale email communications for several WeTransfer products and develop automated email optimization through user clustering
  • Manage each element of email and marketing automation campaigns including creative development, setup, targeting and testing to deployment and analysis
  • Work closely with multidisciplinary product and marketing teams as well as business stakeholders to move towards better email campaign execution
  • Report on campaign-specific email metrics including opens, clicks and opt-out rates
  • Rigorously track, monitor and report on past and current campaign performance to iterate on your campaigns to increase engagement and brand love.

We are looking for someone with:

  • Experience building automated emails and customer journeys
  • You have at least two years of relevant Email Marketing experience

  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing, KPI tracking and ROI analysis

  • Understanding and working knowledge of HTML, CSS, and SQL

  • Excellent written communication skills

  • Experience with first, last, and multi-touch attribution analytics

  • Knowledge of email compliance laws including CAN-SPAM and GDPR

  • Experience in high-growth environment is a plus


A little something about us

Since 2009 WeTransfer has been helping people share their creative ideas. We believe creative thinking changes the way we see the world, and so we develop tools to get people into their flow – that strange and beautiful state where everything comes together and the best work happens.

Today, 42 million people in 195 countries share ideas using WeTransfer. We are constantly developing new products, as well as rethinking what our current platforms can be, and can do.

Our founders originally worked in design, media and marketing; today we’re lucky to be working with the most creative minds in branding, sales, design, support and engineering.

We believe a diverse company is a better company. Whatever your story, we want to hear from you. Whatever your background, we’ll help you do your best work. All employees get an annual €1,000 personal development budget to learn new skills, or improve existing ones.

Our Amsterdam office sits right by the river in the east of the city; our LA team are based in Venice. With lunch, snacks and great coffee, we know how to keep our teams properly fuelled. Our culture team designs a program of outings, speakers, workshops and fitness classes to get a good work-life balance, and there is free gym membership for all employees too. 

Personal Budget

€1,000 Annually

Healthy Lunch

Provided Daily

Onefit Membership

Free Gym Subscription

Innovation Friday

Noise Doowutchyalike

Friday Drinks

Nuts Included

Like the sound of working with us?

We’re a company that makes a difference for millions of people with a culture that values each individual. Come and join us!