We built WeTransfer to provide an elegant experience for people who want a trustworthy and hassle-free way of transferring files. When we first decided that a platform should have ‘non-traditional’ advertising, people thought we were crazy (they still do!). We could have plastered our pages with annoying, intrusive banners and hit the jackpot. But we took the long road instead, our service is now not just about sharing files, it’s about sharing experiences and creativity.
At WeTransfer, we are using ‘native content’ to build better relationships with our users. By partnering with some of the world’s most recognised brands and exciting creative-minds we are able to deliver beautiful and relevant content whether it’s paid for or not. They add relevance, experience and creativity to our platform. We’ve established a community that brands can legitimately be a part of, and that’s something no click through can buy.