Product Marketing Manager

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Product Marketing Manager


Every day, millions of people rely on WeTransfer to share their creative ideas. So, the work we do matters. Come and be a part of it.

About the role 

You will be part of a diverse marketing team tasked with growing WeTransfer’s community of users across its product set.

You’ll lead Product Marketing for WeTransfer’s web and mobile products (Paper and Paste), collaborating cross-functionally with brand marketing, digital marketing, communications, growth, and product teams to position and communicate WeTransfer and Paste by WeTransfer to drive usage. Day-to-day, you’ll sit with one foot in marketing and another in product, working closely with both teams to share insights and turn them into actionable marketing and product plans.

We believe people are at their best when they create, and that they’re more likely to do so when the tools they use are beautifully obvious. You’ll be tasked with extending that ethos into our product communications across the user journey, supporting a community of creatives to make more, more easily. 

There are a lot of companies whose product messaging just gets in the way. This is a job for someone that wants to do things differently.  

What you’ll be doing

As part of our team, you’ll lead a cross-functional group to develop and deliver go-to market plans for our set of products.

You will:

  • Define the core positioning and messaging architecture for WeTransfer desktop-first and mobile products based on user segmentation and insights
  • Develop go-to market strategies for each product and manage the cross-functional implementation of their respective plans
  • Deliver 360 marketing plans for launches, releases, and major feature updates
  • Together with Growth team, maximize conversion of platform visitors to drive usage across the product set
  • Together with Product Leads, set and refine pricing for premium offerings where relevant to realize company revenue goals
  • Most of all, get the word out to millions of potential users and let them know about what we do and why do it

Who we are looking for?

You’re a self-starter that likes to work in a fast-paced company that’s rapidly growing. You’re able to take strategic directives and devise your own tactics and deliverables to execute against them. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn’t. You’re not afraid of a crazy idea and you love to take one and run with it.


  • Have 8-10 years relevant experience
  • Have demonstrated success at growing products at different stages of maturity globally on an international basis
  • Have demonstrated success working cross-functionally to launch industry-leading products
  • Like to work on projects that zig where others zag

  • Are comfortable in a fast-moving environment and willing to learn, unlearn, and relearn

  • Know how to analyze user insights to maximize usage and convert across the marketing funnel

  • Have experience positioning products and growing userbases

A little something about us

Since 2009 WeTransfer has been helping people share their creative ideas. We believe creative thinking changes the way we see the world, and so we develop tools to get people into their flow – that strange and beautiful state where everything comes together and the best work happens.

Today, 42 million people in 195 countries share ideas using WeTransfer. We are constantly developing new products, as well as rethinking what our current platforms can be, and can do.

Our founders originally worked in design, media and marketing; today we’re lucky to be working with the most creative minds in branding, sales, design, support and engineering.

We believe a diverse company is a better company. Whatever your story, we want to hear from you. Whatever your background, we’ll help you do your best work. All employees get an annual €1,000 personal development budget to learn new skills, or improve existing ones.

Our new Amsterdam office is located in an old chewing gum factory on the edge of the river Amstel. Our US teams are based in Venice (LA), Brooklyn (NYC) and South Lake Union (Seattle). With lunch, snacks and great coffee, we know how to keep our teams properly fuelled. Our culture team designs a program of outings, speakers, workshops and fitness classes to get a good work-life balance, and there is free gym membership for all employees too. 

Personal Budget

€1,000 Annually

Healthy Lunch

Provided Daily

Onefit Membership

Unlimited Fitness

Innovation Friday


Friday Drinks

Nuts included

Like the sound of working with us?

We’re a company that makes a difference for millions of people with a culture that values each individual. Come and join us!